Strategic notes on Brazilian beef cattle

Abstract

In the new scenario for the Brazilian beef production, the knowledge generation, the integration between the supply chain stakeholders and the information flow focused on the consumer market will be a new institutional and organizational basis for this supply chain. Therefore, this research aims to describe and analyze the structure of the Brazilian beef supply chain and technological innovations in this sector. This supply chain has motivated many studies dedicated to analyzing technologies to increase productivity. These researches have contributed to the advances in this sector, which has extended its borders in the Central and North regions of Brazil and consolidated the more traditional production systems in the South and Southeast regions. In this process, livestock production was treated as an isolated activity in relation to land, which had a value of capital and financial security. However, as the land becomes a scarce and pricy factor of production, livestock will become complementary or integrated with agricultural activity. In this sense, the future model of Brazilian livestock requires an interdisciplinary and cross-sectional view of knowledge to create an integrated production model. This model certainly leads to a reconfiguration, with an increasing land value as background. On the other hand, organizational arrangements also will undergo adjustments of agents that will be better aligned, prioritizing the final consumer. Additionally, understanding the signs of innovation sent to consumers and the information they expect to receive can facilitate the conduct of research for scientific achievement of greater integration in society.